A successful blog requires talent, such as content creators and designers. But how much should you pay them? Here’s your guide to paying employees.
Good content is essential for a successful website these days. Content ranks up there with web design and serves as an essential element of your SEO.
While you may think that your writing abilities are up-to-snuff, a quality blog requires a variety of content that is well written and SEO optimized. Even with the skills needed to write a great blog, the time needed to keep it up can be limiting.
Ultimately, the best route is to hire out a blogger to create your content. But how much do you pay them? Paying employees is stressful in itself, but blogging is a bit more complicated due to the nature of the work.
Bloggers: A Guide to Paying for Guest Posts
There are a number of SEO services that offer content creation, but we’re going to assume that you’re personally hiring bloggers for their guest writing and promotional efforts. With more than a billion active sites on the internet today, content creation is really no longer a problem, as everyone is offering these types of services. The bigger problem is knowing how much to pay, when, and through what methods.
One of the first things you will need to ask yourself is, how much to pay your writer, and factor in any number of data points based on this pricing. Such considerations will include the word-count of each article, the writing styles and grammar of your blog author, and also their social reach and promotional efforts after the post goes live.
If you have someone that is writing your content and promoting it afterwards, it’s much more effective than just hiring someone to write content alone.
The Nature of Your Blog and It’s Content
The industry standard for website blogs is to have a number of articles that vary in nature, centering on a topic or theme. Usually, the articles are related to your website’s niche. The more detailed and specific these articles are to your audience’s needs, the better they were serve in user experience and also potentially with SEO as well.
Blog posts also need to be optimized, which entails a good deal of research. First, keywords and popular niche topics need to be researched. Once the article subject and keywords have been identified, there’s also a little research needed to write confidently on the topic.
You can help your writer out a great deal by paying for SEO research applications that cut out the need to do a lot of the personal keyword and niche research.
Another key factor to keep in mind, is to always pay out for the best quality content possible. For blog owners to get the most ROI out of their content and freelance writers, the minimum word count for each article should be at least 1,500 words. This is in place to effectively compete with other sites currently ranking in the search results, and to help the article rank for more long tail keywords in the process.
How Much to Pay Your Guest Writers
If you don’t provide the research applications, you should tack an additional 15 dollars per article onto the figures below. Writing can be done in-house through the WordPress dashboard (by creating new author accounts), or one can use platforms like iWriter, FreelanceMyWay or TextBroker to find new writers and place jobs through a third-party solution.
A lot of SEO companies charge upwards of 50 dollars per 500 word blog post. Those sites offer exceptional service that comes with cutting-edge research among other search engine insights, but there may be writers with a lot of experience will warrant that kind of money.
As a baseline, you should pay your writer 25 dollars for 500 words. As you move upward in word count, you can lower the pay. For example, a 2000 word article warrants at least 50 dollars. These rates might seem high, but they are fair and will motivate your writer to produce quality content.
As for how to pay your writer, it depends on how you approach the relationship. If they are a paid employee, you should seek to give them a regular paycheck. For help on creating paychecks, look to a paystub creator to help you out.
If you are working on a freelance basis, simplify things by using a money transfer service like Venmo or PayPal. Depending on the location of where your writers live, you might have to jump around with a few different payment providers. The good thing about using a third-party writing platform is they can usually take care of this process and often take Paypal or credit cards from their clients.
Need Help With Your Blog Content?
Blogging is great, but it can also quickly become a full-time job when you factor in content creation, promotion, and then working on your end-user goals and marketing. To help free up some time and allow site owners to focus on what matters most, outsourcing site content can be a huge benefit.
Paying employees is one thing, but setting them up with the right tools is key. A good site needs great themes, word processing software, and creation interfaces. If you don’t have these tools in place, don’t forget to take a look at the various third-party writing platforms we mentioned earlier.
Also, if you’re interested in learning more about getting the right tools for your site, visit our page to learn more.