WordPress is currently powering more than 30% of the websites and blogs on the internet today. As a user of the platform, you likely fell in love with how easy it is to use, knowing that the software is free, and also coming up with new and amazing ways to use the CMS to grow your online site or brand.
With this in mind, WordPress makes it extremely easy to set up a CDN to improve the overall performance and speed of your site. Today we are going to dive into the many reasons why every site owner should be using a CDN to improve the user experience and success of their site.
What is a CDN and How Does It Work?
Before we jump into our list of the top five reasons why every WordPress site should be taking advantage of a CDN provider, we first need to cover the basics and explain what it is. To best accomplish this, let’s take a look at the visual below:
On the left-hand side, you will notice how one server is responsible for handling all traffic to the site. However, once a CDN is applied, there are then multiple cache servers throughout the world, thus drastically improving loading times for the site, while also lowering performance issues and stress on the origin server.
For a more technical, yet simplified summary of how a CDN works, we can refer to this excerpt:
“To minimize the distance between the visitors and your website’s server, a CDN stores a cached version of its content in multiple geographical locations (a.k.a., points of presence, or PoPs). Each PoP contains a number of caching servers responsible for content delivery to visitors within its proximity.
In essence, CDN puts your content in many places at once, providing superior coverage to your users. For example, when someone in London accesses your US-hosted website, it is done through a local UK PoP. This is much quicker than having the visitor’s requests, and your responses, travel the full width of the Atlantic and back.”
With all of that out of the way, everyone should now have a better understanding of what a CDN is, and why it’s such a recommended requirement for all site owners, businesses and brand to have.
5 Reasons Why a CDN is a No-Brainer for Your Site
Without hesitation, now let’s move onto our list of the top five reasons why everyone should be using a CDN on their website, blog, e-commerce store, or anything else that is accessible online.
1 – CDN Solutions are Extremely Simple to Set Up
As a WordPress user, you likely already know and appreciate the value of their CMS platform and the many plugins and themes that come with it. Even better is the integration with some of the world’s top brands and services, through the simple click of a button.
This is also what you will find when setting up a CDN with your site. While the core makeup and technicalities of a CDN are quite advanced, what isn’t, is the setup process. Site owners will often only need to install a new WordPress plugin, add in their account name, and click “activate” to instantly improve the performance of their site.
2 – A CDN is a Great Investment for Your Site
No one likes to spend money if they don’t have to. This is especially true for site owners and bloggers if they aren’t seeing ROI or immediate earnings coming in. That is kind of benefityou are going to get –but not one that you will immediately see in the form of revenue or incoming dollars.
The good news is that CDN solutions are often very affordable and can cost less than just a few dollars per month, depending on your current site traffic.
While it might be hard for you to measure the actual ROI from setting up a CDN with your site, know that the visitor experience has improved dramatically and that your competition is likely already using one as well.
3 – Site Speed and Performance Affects SEO Results
Out of the box, WordPress is extremely SEO-friendly. There are also plenty of SEO WordPress themes that are custom built to keep the focus on site speed and content. However, adding a CDN to your site can improve its SEO as well.
Site speed is one of the biggest factors when it comes to ranking higher in the search results. Even worse, if your site is loading as fast as possible, just a single second could result in thousands of people closing your site even before it loads.
4 – CDN Providers have Superior Hosting Solutions
Most websites and blogs are hosted on ‘shared hosting’ plans. This is often more than enough, as these sites usually aren’t pushing a ton of site traffic, data, or processing sales.
The bad thing about shared hosting, is that there are sometimes hundreds or even thousands of sites all being hosted from the same place. If one goes down or is hacked, it could hurt the others as well. A recent discussion about this can be found on Quora.
When using a CDN, there are many other benefits besides just making your site load faster. Since most CDNs are in the business of servers, they are going to have some of the best ones around. This is a huge advantage to all site owners, and something everyone would want to associated their sites with.
5 – CDN Solutions Improve More than Just Site Speed
As we just mentioned, it might be hard for you to see the immediate ROI when using a CDN in the beginning, however, there are many elements and processes in play. For example, a CDN is going to speed up the performance of your site, but these powerful servers are actually improving your site in other ways as well, such as:
- Better managing high loads of traffic to your site
- Blocking spammers, scrapers and bot attacks
- Reducing bandwidth consumption on servers
- Load balancing data and traffic over multiple servers
- Protecting websites and blogs from DDoS attacks
As you can see, once you really start to take a look at what a CDN is, how easy they are to set up, and the many advantages outside of just improving site speed… they really are a no-brainer!
Explore your options with setting up a CDN today and see how your site will continue to grow in size and rank better against the competition tomorrow!